DIGITAL COMMUNICATIONS
Hydra’s digital team designs, builds and markets websites, as well as mobile and web applications. It has built solutions for clients ranging from some of the world’s largest companies to some of the smallest.
Our digital marketing offering comprises four main pillars:
Web development
Our wide range of technical skills and experience allows us to fit the right technology and platform to a client’s business. Our approach encompasses Agile Methodologies, Test Driven Development, Continuous Integration, Pair Programming and Software Design Patterns. We believe these tools help us to achieve better code design, faster development, fewer integration issues, reduced risk and a less complex, more economical outcome for clients.
Design for web and mobile
Creating exceptional design and user experiences to retain customers, increase engagement, secure investment or grow user bases. We focus on gaining competitive advantage through better customer journeys, well integrated messages and brand positioning.
Mobile app development
iOS and Android application design and development – including apps which have reached the top 10 in the App Store. Our work in this area is typically integrated with web development and balances technical excellence with the creative and design aspects that make apps stand out and retain users.
Digital marketing strategies
Using as our starting points the definition of success and establishing KPIs, we are able to deliver online PR, search, SEO, PPC management, paid advertising and day-to-day social media programmes.